Most buyers begin the home-buying process by looking at open houses. Some don’t even know they’re interested in home ownership until they see a house that’s exciting to them.
And for some buyers, the important task of selecting an agent ends right there. Although few realize that the open house experience can be as much about finding an agent as it is about finding a house, that’s the way it works. If you click with the Realtor who greets you at the door you’ve accomplished a lot—since to find and buy the house you really want you’ll have to spend lots of time with this person. Others consciously choose an agent or company because they have seen multiple signs in a neighborhood they desire. We receive many emails from people who, after seeing our signs, checked us out online. And, of course, buyers are often referred to an agent from friends, family, or co-workers.
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